This is a commercial for a hypothetical perfume whose signature scent is that of a freshly plucked baby plant, which one uses by actually growing baby plants inside the “perfume bottle” in order to smash them violently between your wrists. The atomizer is actually a watering device that rests in a screen that caps the plants, in a melding of the garden & the vanity table.

digital video; glass, metal, found objects; logo.

spring 2012